Friday, 1 October 2010

Planner in an ad agency

My first day working as a planner in an ad agency is pretty weird. My boss got me in the room to throw a few sentences about welcoming stuffs and end with "Just relax".

Creative persons in advertising industry are genuinely not mean. They can be quirky, cranky and even shitty yet they have to be sincere to make things work. I am asked to change myself right on the first day with a bit of threats from my boss: "If you keep bringing the idea of going for research again, sorry we could not work together".

I spend the whole evening just to curse my boss and went to bed early just to be afriad that my skin is affected. Anyway, I need to change my way of approach.